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How to add AdSense to a Blogger blog

Blogger has a built-in route to AdSense. This page follows it, and then shows where to place ads.

Sign up through Blogger

Blogger's help says that to use AdSense, the blog must comply with the AdSense policies and restrictions, and that advertisements are not allowed on adult blogs.

  1. Sign in to Blogger and choose the blog.
  2. In the left menu click Earnings, then Create AdSense account. If the blog is not yet eligible, Blogger links to a page on how to qualify.
  3. Select the Google email linked to your Blogger account.
  4. Fill in the AdSense form and click Create account.
  5. Enter your payment details and verify your phone number, then click Submit.
  6. The system should take you back to Blogger. If it does not, click Redirect. Complete all the steps before you click Redirect.

If you are interrupted, repeat steps 1 to 5. If AdSense says "We're working on setting you up" for more than a few days, click Accept association.

Show ads between posts

  1. Open Layout.
  2. Open the Blog Posts gadget (the Edit link; where it sits depends on the theme).
  3. Tick Show Ads Between Posts.
  4. Choose the ad format, colours and how often ads appear, and click Save, then save the layout.

Show ads in a column

In Layout, under the sidebar, click Add a Gadget, choose AdSense and Add, set it up, Save, and save the layout.

Other ad services

Use the HTML/JavaScript gadget: in Layout, point to the space and click Add a gadget, choose HTML/JavaScript, optionally give a title, paste the code from the ad service in the Content box and Save.

Check earnings

In the left menu click Earnings, then View earnings. Use the AdSense glossary for the terms.

If ads do not turn on

Check that the AdSense account is active at the AdSense site. Then in Layout open each AdSense gadget with Edit and Save it, do the same for the Blog Posts gadget, and save the layout.

Placement rules that protect your account

AdSense program policies (last updated 4 August 2026 on the page we read) forbid, among other things: clicking your own ads; asking visitors to click ("click the ads", "support us"); arrows or tricks that point at ads; labels other than "Sponsored links" or "Advertisements" above ad units; ads that look like content or navigation; ads in pop-ups and on pages made only to show ads. Never put ads next to buttons that people press repeatedly, since accidental clicks are invalid clicks.

Mistakes

  1. Applying with a blog that has a few thin posts and no About or Privacy page.
  2. Putting the code into the theme by hand and also turning on the gadget, so ads appear twice.
  3. Forgetting ads.txt for third-party ad services (next pages).
Do I need my own domain?

Blogger's help sets no such requirement for the Blogger route. The AdSense eligibility page asks that you can access the HTML of the site and that the content is original and high quality.

How much will I earn?

Nobody can promise an amount. It depends on your visitors, their countries, the topic and the quality of the content.

Sources

Read on 13 November 2026. Steps and screen names can change; compare with the current help page.

This is an independent guide. It is not connected with Google or Blogger. Blogger, AdSense and Google are names of Google LLC. The steps follow Blogger Help and AdSense Help as read on 13 November 2026; the Blogger screens change from time to time, so a menu may be named a little differently on your screen.