How to add Google Analytics to a Blogger blog

Blogger has a field for your Analytics measurement ID. Three steps and a day of patience.

Step 1: create an Analytics property

Sign up for a Google Analytics account and create a property for your blog. Find the measurement ID, which starts with G-, for example G-ABC123XYZ.

Step 2: add it to Blogger

1. Sign in to Blogger and select the blog.
2. Click Settings.
3. Under Basic, click Google Analytics Measurement.
4. Enter your G- ID and click Save.

Blogger's help says that it can take up to 24 hours for data to appear in Analytics. Blogger's settings page adds that this setting works with dynamic views and Layouts themes; a classic theme needs the tracking code added by hand.

If it does not work

Blogger's help says that the steps above do not work with first-generation Classic templates. To switch to the second-generation Layouts theme: open Theme, click the small triangle next to Edit HTML, and choose Switch to second generation Layouts theme. Note that switching changes how the blog is built, so save a backup first (see the backup page) and check the layout afterwards.

What to look at in Analytics

• Real-time view: open your blog on your phone and see yourself appear.
• Where visitors come from (search, social, direct, other sites).
• Which posts are read most.
• Countries and devices.

Your own visits

Your own visits count. Many people filter them out in Analytics with an internal-traffic filter, or look at the data only after excluding their own device.

Privacy notes

Analytics uses cookies. Your privacy policy page should say that you use it. Some countries require a consent banner for cookies; check the rules that apply to your readers.

Common mistakes

1. Using the old UA- ID, which belongs to the retired version of Analytics. Use the G- ID.
2. Pasting the ID with spaces.
3. Adding the code both by the setting and by hand in the theme, which counts visits twice.
4. Expecting data at once. Wait a day.

This is an independent guide. It is not connected with Google or Blogger. Blogger, AdSense and Google are names of Google LLC. The steps follow Blogger Help and AdSense Help as read on 13 November 2026; the Blogger screens change from time to time, so a menu may be named a little differently on your screen.