AdSense eligibility checklist for a Blogger blog

Google's eligibility page is short. What it asks for is mostly quality. This checklist turns it into things to check.

What Google asks for

Google's eligibility page (read 13 November 2026) lists three conditions for the AdSense programme: you have your own unique and interesting content (high quality, original, attracting an audience); your content follows the AdSense Program policies; and you are at least 18 (a parent or guardian can apply under their own account). It also says that you must be able to access the HTML source code of the site you submit. For Blogger, it says to sign up through Blogger, and that to monetise you must comply with the AdSense policies and restrictions.

Checklist for the content

• Every post is your own work, not copied or lightly reworded from other sites.
• Posts have real substance: they teach, explain or help. A few lines on a topic are not enough.
• The blog has a clear subject. Visitors can tell in a few seconds what it is about.
• You have published a reasonable number of posts, so the reviewer has something to judge. Google gives no minimum number.
• Pictures are yours or licensed, and videos are embedded properly.
• No adult, hateful, dangerous or copyright-infringing material.

Checklist for the site

• The blog is public and Visible to search engines is on.
• Navigation is clear: a menu, working links, no dead ends.
• The pages About, Contact and Privacy Policy exist and are easy to find (see the pages page).
• The blog works on a phone and loads quickly.
• Nothing opens pop-ups, redirects or forces downloads: the program policies prohibit site behaviour that interferes with navigation.
• The theme is not a copy of someone's licensed design.

Checklist for traffic

The policies forbid traffic from sources such as paid-to-click programmes, unsolicited mass emails and software that triggers pop-ups. Promote the blog by normal means: search, social posts, links from other sites.

What not to do

Do not click your own ads (even to test), do not ask others to, do not buy visits, and do not place ads where they can be mistaken for navigation. The policy pages say Google may disable ad serving or the whole account.

After you apply

Review can take some time. If the answer is no, Google usually gives a reason. Fix that reason, add more original content, wait, and reapply. Do not apply many times in a row without changes.

Honest expectations

Approval is not guaranteed by any checklist, and earnings depend on traffic. A site that helps real readers is the one that passes and stays approved.

This is an independent guide. It is not connected with Google or Blogger. Blogger, AdSense and Google are names of Google LLC. The steps follow Blogger Help and AdSense Help as read on 13 November 2026; the Blogger screens change from time to time, so a menu may be named a little differently on your screen.