Blogger custom permalinks and redirects

A post's address is fixed once it is published. Custom permalinks and redirects let you control and repair addresses.

Custom permalink

By default Blogger builds the address of a post from the date and the title: /2026/11/post-title.html. A custom permalink lets you write the last part yourself, before you publish:

1. Open the post editor (New Post).
2. On the right, under Post settings, click Permalink.
3. Choose Custom Permalink and type the address you want.
4. Click Publish or Save.

Use short addresses made of the main words of the title, in lower case, separated by hyphens. Blogger's help says that rewriting the address of a post makes it more readable and helps search engines understand what it is about.

Decide the permalink before you publish. Once the post is live and indexed, changing it means that old links lead nowhere unless you add a redirect.

Custom redirects

If a page was deleted or its address changed, send the old address to the new one:

1. Open Settings.
2. Under Errors and redirects, click Custom redirects, then Add.
3. In From, type the old address (the part after your domain, such as /2024/05/old-post.html). In To, type the new address.
4. If the original article was deleted for good, turn on Permanent.
5. Click OK, then Save.

A permanent redirect tells search engines to move the old address's ranking to the new one. A temporary one says the move is short-term.

Custom 404 message

In the same section you can set a message for the "page not found" page instead of Blogger's generic one. Use it to point readers to the home page or to a search box.

When to use a redirect

• You renamed a post's address after publishing.
• You merged two posts and deleted one.
• You moved from an old address style to a new one.

Do not redirect unrelated pages to the home page: search engines treat that as a soft error and readers lose the content they wanted.

Check the result

Type the old address in a private window. It should land on the new page. If you see "page not found" check that you used the path (starting with /), not the full web address, and that there are no typing mistakes.

This is an independent guide. It is not connected with Google or Blogger. Blogger, AdSense and Google are names of Google LLC. The steps follow Blogger Help and AdSense Help as read on 13 November 2026; the Blogger screens change from time to time, so a menu may be named a little differently on your screen.