Blogger labels: organise posts and filter them

Labels are Blogger's version of categories. A short, tidy list of labels helps readers and keeps your blog easy to maintain.

Add labels to a post

1. Open the post editor (click an existing post or New post).
2. On the right, click Labels.
3. Type a label, or click an existing one. To add more than one label, separate them with commas.

Blogger's help adds a tip: in the dashboard, you can see the labels next to each post title.

Filter your own post list

In the Posts view, click Labels at the upper right, select any number of labels and click Apply. You can also type label:friends in the search box, using the search operators (see the operators page).

Show labels to readers

Add a Labels gadget in Layout: click Add a Gadget in the area you want, choose Labels and Add, then Save. Readers can click a label to see all posts with it. Label pages are list pages under the address /search/label/....

Plan your labels

A good label list is short, with names a reader would search for:

• Aim for fewer than about 10 to 15 labels for a small blog. A label with only one post is usually a sign of too much detail.
• Pick one spelling and keep it, so that the same topic does not end up under two slightly different labels.
• Give each post one to three labels, not twenty.
• Use labels for topics, not for dates (the archive already does dates).

Labels and search engines

Label pages are lists of posts, not unique articles. Blogger's default robots.txt (checked live on 13 November 2026) asks crawlers not to visit /search, and label pages live under it, so by default search engines are asked to skip them. Your readers can still use them to browse. If you change robots.txt or use the robots header tags, remember what you are changing (see those pages).

A practical rule

Decide your labels before you write the next ten posts, and write them down. Rename a label by editing it on each post: in Blogger this is manual, so fewer labels means less work later.

This is an independent guide. It is not connected with Google or Blogger. Blogger, AdSense and Google are names of Google LLC. The steps follow Blogger Help and AdSense Help as read on 13 November 2026; the Blogger screens change from time to time, so a menu may be named a little differently on your screen.